Fractional CRO & Revenue Diagnostics

Most revenue leaks are invisible.
Until someone looks.

92% of companies lose an average of 10% of their revenue to an invisible gap in their commercial engine.
Forensik Capital finds it and fixes it. It's math, not magic.

Trusted by founders across
Ecommerce SaaS B2B Services Industrial
14%
of companies have a Chief Growth Officer. Most are scaling blind.
4-6wk
Typical RevLeak Audit -- from kickoff to full diagnostic report
27+
Markets we've operated in across sales, marketing, and operations
0
Additional marketing or headcount spend required to find the leak
What we do

Fractional CRO for businesses
that are done guessing.

We embed as your revenue leadership -- combining forensic diagnostics, revenue architecture, and hands-on implementation -- without the cost of a full-time hire.

Diagnose

We run a forensic audit across your entire revenue funnel -- quantifying every dollar of leakage across pricing, conversion, retention, and expansion. You'll know exactly what's costing you and what to fix first.

Architect

We design the infrastructure that connects marketing, sales, and customer success into one compounding system -- eliminating silos, aligning incentives, and building the operating model for predictable growth.

Implement

We don't hand you a report and leave. We stay embedded, implementing automation, building capability in your team, and managing the heavy lifting through the Growth Accelerator Program until the numbers move.

COMMERCIAL ENGINE Marketing DEMAND GEN Sales PIPELINE Customer RETENTION
The framework

Three functions. One engine.

Most businesses run marketing, sales, and customer success as isolated departments. That's where revenue leaks. The framework aligns all three into one compounding commercial engine.

  • One source of truth

    Aligned pipeline, revenue, and customer data across every team.

  • Unified go-to-market

    Marketing generates demand sales closes. CS converts customers into expansion revenue.

  • Automated revenue intelligence

    Data signals flag churn risk and pricing gaps before they cost you.

  • Compounding optimisation

    Every improvement feeds back in -- results accelerate instead of plateau.

What most businesses are missing

The operating logic between your tools and your results -- the invisible layer that decides how leads become revenue and customers become advocates. That's what Forensik Capital builds.

Where growth dies

The problem isn't effort. It's the system.

Leaders feel pressure to work harder and invest more - yet growth feels slow, stalled, or expensive. The real problem sits between departments: disconnected processes, siloed data, and mismatched efforts across marketing, sales, and customer success.

The silo effect

Marketing and sales work in isolation, generating friction and blame instead of compounding results. Campaigns don't convert because they're disconnected from what sales actually closes.

The pivot trap

Reactive, gut-feel strategy changes add friction and confusion. Sales relies on short-term discounts to hit quarterly targets, eroding long-term margins and training customers to wait.

The leaky bucket

Acquisition spend is lost when customer experience is treated as a cost centre. Customer success misses expansion signals, so you keep filling the bucket while it drains at the bottom.

Before Forensik Capital
MarketingLeads generated
SalesDeals closed
CSChurn managed
Siloed. No shared data. Revenue leaks between every handoff.
After Forensik Capital
Marketing
→
Sales
→
CS
Commercial Engine - one connected system
+$312K
Avg. revenue recovered
per audit engagement
The real story

The money was always there.
You just couldn't see it.

"We weren't losing business because our product was bad. We were losing it because our revenue system had holes nobody was measuring."

Most founders assume growth is a demand problem. Run more ads. Hire more salespeople. Build more features. But after working with B2B businesses across 27 markets, we've found the same thing every time: the biggest revenue opportunity isn't in new acquisition. It's in fixing what's already broken.

Pricing erosion nobody noticed. Expansion revenue left on the table. Churn signals ignored until it was too late. A sales process leaking 30% of qualified pipeline between stages. These aren't edge cases - they're the norm.

The RevLeak Audit exists to find them. All of them. Sized to the dollar. Prioritised by impact. Ready to fix.

Our approach

Four stages. One integrated system.

We don't patch isolated problems. We build integrated systems that connect sales, marketing, and customer experience -- and make them compound over time.

01

Diagnose

A data-driven audit to find exactly where revenue is lost -- every leak identified and quantified, with a prioritised fix roadmap delivered in 4-6 weeks.

02

Architect

We design a custom revenue architecture that connects sales, marketing, and customer experience -- removing silos and building the infrastructure for sustainable growth.

03

Implement

We work alongside your internal teams -- automating workflows, building capability, and handling the heavy lifting so you don't have to.

04

Optimise

Continuous refinement using real-time intelligence. Monitoring, reporting, and iteration -- so the system compounds instead of decaying.

Services

Two ways to work with us.

Start with the audit. Graduate to the program. Or run both concurrently if you're ready to move fast.

One-time diagnostic

RevLeak Revenue Audit

A forensic diagnostic that maps your full revenue funnel, quantifies every point of leakage, and delivers a prioritised roadmap to fix it. Fixed price. Typically 4-6 weeks.

Learn more
Monthly retainer

Growth Accelerator Program

An ongoing monthly partnership to implement, monitor, and iterate on your revenue growth initiatives. Automated workflows, real-time analytics, and data-driven insight, delivered as an extension of your team.

Learn more
Free resource

ROAS Calculator

Not sure if your ad spend is working? Use our free Return on Ad Spend calculator to benchmark your campaigns and identify where budget is being wasted before you even book a call.

Open the calculator
Revenue Leak Detection Scalable Systems Growth Diagnostics Real-Time Insights Pricing Optimisation Churn Prevention Automated Workflows Data-Driven Decisions
OUR GUARANTEE
If the RevLeak Audit doesn't identify at least 3x the engagement cost in quantified revenue opportunities, we'll refund in full. We've never had to invoke it.
How we operate

Growth driven by data, not guesswork.

Built on decades of experience across sales, marketing, operations, and advisory -- including work in markets across 27 countries.

Refined

Support across the full project lifecycle -- from initial diagnostic through to implementation and ongoing optimisation. Not a handover and goodbye.

Resolute

Focused on scalable, predictable, sustainable growth. We don't chase short-term wins that undermine long-term value -- every fix is built to compound.

Matter of fact

Direct, objective, data-based advice. We tell you what the numbers say, not what you want to hear. Clarity about revenue leaks. One aligned playbook. No guesswork.

FAQ

Common questions.

Everything you need to know before booking a call.

Think of the Audit as the diagnosis and the Accelerator as the ongoing treatment and wellness plan. The Audit is a one-time, intensive diagnostic that quantifies revenue leakage and gives you a fix plan. The Accelerator is the ongoing monthly partnership to implement, monitor, and report on growth.

B2B companies with established product-market fit that want to scale sustainably -- without burning more budget on acquisition. If you're already generating revenue and want to grow it more predictably, we're a fit.

Typically 4-6 weeks, depending on business complexity and data access. We need initial access to stakeholders and data, then run largely independently from there.

A full report mapping your revenue funnel, quantifying every point of leakage, and a prioritised roadmap of recommendations -- each sized to its dollar impact so you know what to fix first.

All engagements are covered by NDA. We operate to GDPR-compliant privacy protocols and treat your commercial data with the same rigour we expect our clients to apply to their own customer data.

The RevLeak Audit is fixed-price. The Growth Accelerator is a monthly retainer. Forensik Capital is a premium service -- detailed pricing follows an initial consultation once we understand your business scope.

Yes. If the audit doesn't identify at least 3x the cost in quantified revenue opportunities, we'll refund the engagement in full. We've never had to invoke it -- but the guarantee is real.

The Audit needs initial access to stakeholders and data, then runs largely independently. The Accelerator works as an extension of your team -- we handle most of the work so you're not adding another full-time job on top of running the business.

Ready to find what's leaking?

Book a free 45-minute discovery call. We'll map your biggest revenue risks and tell you exactly what we'd fix first -- no obligation, no pitch deck.

Only 4 new audit engagements accepted per month. No lock-in contracts.

Insights

Revenue intelligence, not gut feel

Thinking from the Forensik Capital team on commercial operations, revenue architecture, and what the data actually shows.

Revenue Ops
Why most B2B businesses have a revenue leak they can't see
The gap between marketing handoff and closed revenue is where most growth stalls - and it's almost never where founders think it is.
6 min read
CRO Strategy
The fractional CRO model: what it is and when it makes sense
A full-time CRO costs $350k+ and takes six months to ramp. Here's how smart businesses access the same thinking without the overhead.
5 min read
Data Architecture
Intelligence-led selling: building a revenue system that compounds
The businesses that grow fastest aren't selling harder - they're connected better. What that looks like in practice for a $5M-$50M business.
8 min read