About

Built for founders who know
revenue is leaking — and want it fixed.

Forensik Capital is a revenue advisory practice built on one belief: most businesses have more growth available inside their existing system than they've yet captured.

Our story

The room is mostly empty.

Most businesses that come to us don't have a lead generation problem. They have a conversion problem. A retention problem. A pricing problem. A data problem. Leads are the last thing they need — the system underneath is the issue.

We built Forensik Capital to do the diagnostic work that others skip. To map the revenue funnel forensically, quantify every point of leakage, and build a prioritised fix plan sized by dollar impact — before anyone touches a campaign or a tech stack.

The result is a practice that looks different from most advisory firms. We start with the numbers, not the narrative. We find the proof before we recommend the fix. And we stay engaged long enough to see the results in the data.

14%
Average revenue uplift identified in our first 90 days — from existing customers and pipeline, before adding a single new lead.
4–6wk
Typical time from kickoff to full RevLeak Audit findings — with a prioritised fix roadmap in your hands.
27+
Revenue audits completed across SaaS, industrial, and professional services businesses.
0
Times we've invoked our 3x ROI guarantee. We only take engagements where we're confident we'll find the leaks.
14%
Avg. revenue lift
Identified in first 90 days
4–6wk
Audit to roadmap
Typical engagement length
27+
Audits completed
Across SaaS, industrial, services
0
Guarantee invocations
We've never had to refund
The team

Run by operators who've seen
the problem from the inside.

FC
Forensik Capital
Fractional CRO & RevOps Advisory · Perth, WA

Forensik Capital was built by revenue operators who spent years inside B2B businesses — watching the same leaks appear in different forms. Poor CRM hygiene destroying pipeline visibility. Pricing set by gut feel rather than data. Marketing and sales running disconnected motions that kill conversion at the handoff. Customer success teams who don't know which accounts are actually at risk.

The advisory practice was founded to do the diagnostic work first. To map the full funnel, quantify every leak in dollar terms, and build a prioritised plan that's grounded in the actual numbers — before recommending any new tools, channels, or hires.

We work with a small number of clients at any time, which lets us go deep rather than broad. Every engagement is run by a senior operator — not handed to a junior analyst after the kickoff call.

Perth, WA — working with clients nationally
Our values

Refined. Resolute. Matter of fact.

Three words that describe how we work — and how we expect to be held accountable.

Refined
We don't present raw data dumps or bloated decks. Every output is edited to its most useful form — the insight that changes a decision, the recommendation that's ready to act on.
Resolute
We tell you what we find — even when it's uncomfortable. If the problem is the pricing, we say so. If the issue is the sales process, we say that too. We don't soften findings to protect the relationship.
Matter of fact
Revenue is a number. We talk about it like one. No vague benefit language, no inflated projections, no consultant jargon. Every recommendation comes with a dollar-value rationale attached.
Who we work with

Built for B2B businesses that know
the model — and want it to perform.

B2B SaaS
Expansion revenue sitting in the product that's never been converted. Churn that wasn't forecast. CAC that doesn't justify the LTV. We know the metrics and where they break.
Professional services
Proposal-to-close rates that should be better. Scope creep killing margin. Referral networks that aren't being worked. The revenue is there — it's just not being captured.
Industrial & distribution
GTM approaches that haven't changed in a decade. Pricing that's been left at cost-plus for years. Customer relationships that aren't generating the share of wallet they should.
Founder-led businesses
Revenue driven by one person who knows every customer. The business can't scale until that changes — and changing it requires a system, not just a hire.
Growth-stage companies
Series A-B businesses that have achieved product-market fit but haven't yet built a revenue system that can scale without the founder in every deal.
PE-backed businesses
Revenue programs that need to perform on a compressed timeline. We move fast, speak the language of the board pack, and report on the metrics that matter to the deal.

Let's talk about your revenue.

Book a free 45-minute discovery call. We'll map your biggest revenue risks and tell you exactly what we'd fix first — no obligation.