Practical calculators and guides built from real audit work. Use them to size your revenue leaks before we talk.
Surface-level ROAS hides margin. This calculator shows you true profitability — accounting for gross margin, LTV, and CAC — so you know what you're actually paying for each customer.
Everything below is drawn from real audit work. Use these before our call to get a head start on identifying where your revenue is leaking.
A Google Sheets template for mapping your full revenue funnel — from awareness to retention — with conversion rate benchmarks by stage and industry.
Download freeA step-by-step guide to moving from cost-plus pricing to value-based pricing — including how to run the customer research, set the new price, and communicate the change without losing accounts.
Download freeThe 12 behavioural signals that predict churn 60-90 days before a customer leaves — across product usage, support tickets, billing, and engagement. With scoring weights for each signal.
Download freeFour variables that determine how fast revenue flows through your pipeline — and how moving each by 10% compounds into a 46% increase in closed revenue. With a worked example and a spreadsheet model.
Download freeScore your CRM health across eight dimensions — data quality, pipeline accuracy, activity logging, contact coverage, and four more. Includes benchmark scores by company stage and industry.
Download freeA facilitated workshop guide for refining your ideal customer profile with your sales and marketing leadership team — using closed-won and churned account data, not assumptions.
Download freeEverything that goes into a RevLeak Revenue Audit — the diagnostic framework, the data we analyse, the questions we ask, and how we size each leak in dollar terms. A 12-page PDF.
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