Your pipeline isn’t the problem. Your conversion, pricing, and churn architecture is. We find the leaks, build the fix, and own the revenue number alongside your team.
Most SaaS founders chase more leads when the problem is downstream. These are the six revenue leaks we find in almost every B2B SaaS audit.
Most SaaS companies accept 20-30% trial conversion as normal. In our experience, 40-60% is achievable with the right onboarding architecture and activation triggers.
Churn is rarely a product issue. It’s almost always a sales-to-success handoff breakdown, an ICP mismatch, or a pricing structure that doesn’t reflect value delivered.
Your product has evolved. Your pricing hasn’t. Most SaaS companies leave 15-30% of potential ARR on the table through under-pricing, feature bundling errors, or missing expansion triggers.
Long sales cycles are a symptom of poor qualification, weak value articulation, or a proposal-to-close process that hasn’t been designed. We cut cycle time by fixing the architecture, not the reps.
If your forecast is built on gut feel, you’re flying blind. Broken CRM data means broken decisions on hiring, spend, and growth bets. It compounds faster than churn does.
Existing customers are your lowest-CAC growth lever. Most SaaS companies have no structured expansion motion , no trigger, no playbook, no one accountable for NRR.
We build and implement the systems that convert leads into customers, customers into advocates, and advocates into your lowest-cost growth channel.
We define who you should be selling to, how to reach them, and what your qualification process should look like to maximise close rates and minimise wasted sales cycles.
We map your activation journey, identify where trials drop off, and build the email sequences, in-app triggers, and CS touchpoints that convert free users into paying customers.
We build your churn signal framework , the usage patterns, engagement drops, and account health indicators that predict churn before it happens, so you can act before they cancel.
We design your expansion playbook: when to trigger an upsell conversation, how to structure the ask, which customers have the highest expansion probability, and who owns the motion.
We test your pricing against willingness-to-pay signals in your data, model alternate packaging structures, and give you a clear view of where you’re leaving ARR on the table.
We clean, structure, and automate your CRM so your pipeline is forecastable, your data is trustworthy, and your team stops wasting time on admin that should be automated.
Two ways to work with us, designed to stack. The audit finds what’s broken. The Accelerator fixes it and keeps it running.
A fixed-price, 4-6 week forensic review of your SaaS revenue funnel. We interview stakeholders, analyse your CRM, usage data, churn history, and pricing, then deliver a prioritised roadmap sized by dollar impact.
Acquisition through to expansion, every stage quantified.
Root cause breakdown with early-warning indicator framework.
Identified ARR opportunity from pricing misalignment.
Recommendations ranked by ARR impact and speed to execute.
An ongoing monthly engagement where we function as your embedded revenue leadership. We implement the roadmap, build the automations, own the reporting, and show up as a genuine member of your executive team.
Revenue strategy owned at executive level, accountable for the number.
Workflows, sequences, and dashboards built and maintained.
Structured cadence with your leadership team, data-led.
Month-to-month. We earn the relationship every month.
Book a free 45-minute discovery call. We’ll identify your biggest revenue leaks and tell you exactly what we’d fix first , no obligation, no pitch deck.
Only 4 new audit engagements accepted per month. No lock-in contracts.